Get Started as a Sports Team (Kalder)

Get Started as a Sports Team (Kalder)

A strong fan base enhances a team's reputation and brand image. It goes beyond simply supporting a team; it involves a deep sense of commitment, passion, and identity with the team’s values and goals.

Fan loyalty is built over time through positive experiences, shared values, and a sense of belonging to a community of like-minded individuals. (Yellowbrick, November 10, 2023 “The Power of Fan Loyalty: Building Lasting Connections)

In today's competitive landscape, fostering strong customer loyalty is essential for the success of sports teams and clubs. With Kalder's interactive loyalty platform, building and nurturing a loyal fan base has never been easier. This guide outlines four simple steps to help sports brands get started with Kalder.

Unlock Fan Loyalty in 4 Steps

1. Setup Your Membership with Kalder

Begin by defining the type of engagement you envision for your brand - are you looking for a general membership? A VIP membership? Perhaps multi-tiered memberships? What kind of content and access do you want to give your fans?

Reach out to Kalder for assistance in setting up your membership and creating your portal. Kalder's customizable tools make it easy to tailor your membership experience to align with your brand's identity and goals.

2. Customize Your Brand Experiences

80% of customers churn from their traditional loyalty program after the first year or month due to lack of engagement.

Utilize Kalder to design personalized rewards and content that resonate with your fan base. Select from 80+ Experience Types — reward members for watching the game in-person or online, offer discounts for merch, create members-only accessed content from fan favorite players, and more!


Allow your fans to access collectibles with each and every experience, creating a timeline of their support and engagement with your team.

Member Leaderboard

Create leaderboards and incentivize social sharing experiences to encourage engagement even further

Exclusive Access, Members-Only discounts on Merch

Level up the loyalty experience with exclusive perks — with the Members-Only experience, dive into Exclusive Access into content, discounts, VIP events, and exclusive product launches that'll make your members feel like a true insider.

By offering unique experiences in your own domain tied to the values of your team, you strengthen the bond between your brand and its supporters, fostering deeper connections and loyalty.

3. Invite Your Community

Once your portal is ready, it's time to invite your community to join. Use your communication channels to showcase the exclusive rewards and experiences members will receive, highlighting the value of being part of your brand's community.

4. Manage Your Loyalty Program with Kalder CRM

Introduce different membership tiers to incentivize increased engagement from your fans.

Kalder CRM simplifies program management by providing tools to track member activities, customize rewards, and monitor overall program performance across each tier, all from a centralized platform.


With Kalder, sports teams and clubs can effortlessly activate their brand community and cultivate lasting customer loyalty. By following these four steps, brands can create an engaging and supportive fan base that drives success both on and off the field.

If you have any questions or need assistance along the way, don't hesitate to reach out to the Kalder team – we're here to help you every step of the journey.

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